Target shot a bullseye through my heart

I knew I had to impress Target, otherwise they’d never work with me again. As a Black woman in business, I might only get one at-bat. I view every opportunity as Game 7 of the World Series, in the bottom of ninth, full count. I have to knock the ball out of the park, it has to go in the water, the folks on a nearby pontoon have to jump in the lake, retrieve it and sell it on eBay for $1 million.My team and I used all our brain matter to create an amazing marketing strategy that would stand out from anything anyone else had done. I enlisted the help of my fashionable and handsome son Andrew. We chronicled his shopping adventures on my podcasts and posted videos all over social media.This exceeded Target’s expectations (its words, not mine). I worked hard and got paid good money that allowed me to hire two employees and upgrade my equipment.It wasn’t just the money that Target paid me that had an impact. Working for one of the country’s biggest retailers put a bullseye on my business and put me in high demand. I was tapped to create marketing campaigns for Fortune 500 companies, online therapy centers and state agencies. They knew if Target trusted me, they could too.Borrowing a phrase from the great American philosopher Jay-Z, all of a sudden, I’m not a businesswoman. I’m a business, woman!None of this happened without Target’s supplier-diversity programs. Their commitment to work with more businesses like mine gave me the foot in the door that I needed to showcase my talent as a brilliant communications strategist.



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