The Best Hip-Hop Marketing Campaigns of All Time with Marcus Collins

This is the audio from the webinar with Marcus Collins, a marketing professor at the University of Michigan, Ross School of Business. We broke down the top five hip-hop marketing campaigns of all time (and a few honorable mentions). We also talked about Marcus’ favorite ad campaigns from his days as an advertising exec at Translation, Doner, and working for Beyonce.

At the end, we broke down Travis Scott’s McDonald’s campaign and took questions from attendees.

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Marcus Collins, @marctothec, marctothec.com

Links to discussed campaigns:

Hamburger Helper “Watch the Stove”
Nipsey Hussle $100 mixtape
The Reebok S. Carter
Reebok Allen Iverson A5 and A6
Budweiser Made in America case study
Beats by Dre ambush marketing at London 2012 Olympics
How “Straight Outta Compton” became a viral sensation
Sprite “Obey Your Thirst”
Beyonce surprise album drop
Hello Brooklyn campaign

Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

source