The bigger the influencer you work with, the more product you’ll sell, right? Maybe not.

When Susan Yara founded Naturium, she made the same assumption. And her marketing just wasn’t working. About a year later, she pivoted to nano influencers—small but very passionate creators. Some of them had never worked with a brand before. And that’s when, she says, “we really started to soar.”
It can be tougher to find these small influencers, but Susan says getting their true, authentic feelings about the brand is the best influencer marketing tactic right now.
Get the whole conversation with Susan on the latest episode of the Makers Mindset podcast. It’s full of more tips about finding those influencers, and on marketing and scaling your brand.

Catch it here on YouTube or wherever you get your podcasts.

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Website | http://www.nancytwine.com/

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