The Biggest Trends In The Music Business

Will Page returns to the show for a “state of the industry” episode. In last year’s appearance he correctly called out the slowdown in streaming subscriptions, bubbles in web3, and more.

Will believes the value of copyrighted music could hit $45 billion annually when the 2022 numbers are calculated — up $5 billion from 2021, which is already an all-time high for the industry.

Another massive shift is glocalisation”: the trend of local music dominating the domestic charts, as opposed to Western artists. This phenomenon isn’t just being felt in music, but across every industry, from film to education.

We covered both these trends, plus many more. Here’s all our talking points:

0:00 Introducing Will Page
1:49 Why the music industry is actually worth $40+ billion annually
6:49 Physical music sales on the up and up
9:56 How publisher and labels split up copyright value
16:18 The rise of “glocalisation” will impact every industry
31:37 DSP carnivores vs. herbivores
37:09 Why video vs. music streaming isn’t a perfect comparison
43:36 Music as a premium offering in the marketplace
48:22 How to improve streaming royalties
58:32 AI music benefits that goes overlooked
1:07:12 Will’s latest mix pays homage to Carole King

Glocisation report:
https://www.lse.ac.uk/european-institute/Assets/Documents/LEQS-Discussion-Papers/EIQPaper182.pdf

Will’s newest mix: https://www.mixcloud.com/willpagesnc/2023-believe-in-humanity/

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