PODCASTS The Business of Soundtracking the Creator Economy AdminMay 15, 2025030 views There are billions of videos uploaded to the internet daily. They all need the right music or sound effect. Many of them rely on Epidemic Sound to make that happen. In this episode, I’m joined by Oscar Hoglund, co-founder and CEO of Epidemic Sound. We dive into how Epidemic Sound uses Al to enhance music discovery while ensuring fair compensation for artists through a unique revenue model. Oscar also shares valuable insights on industry trends, the growth of the creator economy, and where the next wave of value will come from. #CreatorEconomy #EpidemicSound #OscarHoglund #MusicLicensing #AIinMusic #ContentCreation #YouTubeCreators #MusicForCreators #Soundtracking #DigitalMedia #MusicTech source