The Reebok-Allen Iverson Partnership

When it comes to NBA players with signature sneakers, everyone thinks of Nike Air Jordan.

But at Allen Iverson’s peak, Reeboks were everywhere.

In 2001, the A5 shoes peaked in popularity with the iconic Reebok commercial featuring Jadakiss.

In this week’s episode of Trapital, Zack O’Malley Greenburg and I take a trip down memory lane to discuss the rise of Reebok, their big partnerships, the rivalry with Nike, and more.

Watch the full episode here: https://www.youtube.com/watch?v=sRKu71i2d_8

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