The Rise of Black Finfluencers

Being Black doesn’t mean lacking financial power.

For a long time, financial education felt out of reach for many people in the Black community. But that’s starting to change, thanks to the emergence of Black financial influencers (or finfluencers) who are making money conversations more accessible and culturally relevant. 

Through books, podcasts, and social media platforms like TikTok & Instagram, these finfluencers are explaining complex financial topics in ways that feel relatable. Since they understand the pressures their audiences face, they’re able to offer real, practical advice without talking down.

This development couldn’t have come at a better time. With diversity, equality, and inclusion  (DEI) programs being scaled back and economic setbacks growing, access to financial literacy has never been more important.

Fortunately, finfluencers are filling this gap by giving Black individuals the resources needed to budget wisely, pay off debt, and build generational wealth.

7 Black Finfluencers Who Are Changing the Game

Here are seven names who are empowering Black communities to build better money habits:

1. Bola Sokunbi

Bola Sokunbi is a Certified Financial Education Instructor (CFEI) and the founder of Clever Girl Finance—one of the largest personal finance platforms for women in the U.S. 

She empowers women to achieve financial wellness through free courses, articles, mentorship, and a supportive community.

2. Marc Russell

Marc Russell is a former financial advisor who created BetterWallet to teach first-generation investors how to grow their wealth.

He shares practical advice on paying off debt and investing, drawing from his own experience growing up in adoption care.

3. Melissa Jean-Baptiste 

Melissa Jean-Baptiste uses her experience of paying off over $100,000 in student loans to provide accessible financial tips and advice.

She co-founded Millennial In Debt, a financial literacy blog that helps millennials and Gen Z tackle debt and gain financial freedom.

4. Rahkim Sabree

An Accredited Financial Counselor (AFC®) and financial therapist, Rahkim Sabree focuses on the connection between money, race, and mental health. 

He helps individuals overcome financial trauma and develop a healthier relationship with money through education and counseling.

5. Dasha Kennedy

Dasha Kennedy is a financial activist and educator who created The Broke Black Girl to provide culturally relevant financial advice to Black women. 

She uses personal stories to offer tips that help women achieve financial independence and build legacies of wealth.

Financial lessons stick through storytelling.

6. Tiffany Aliche

Tiffany Aliche (aka The Budgetnista) is an award-winning financial educator and author. She has helped millions of women improve their financial health through her bestselling books and her Live Richer Movement.

Tiffany was also instrumental in passing a law that made financial education mandatory in New Jersey middle schools.

7. Julien and Kiersten Saunders

Julien and Kiersten Saunders are the duo behind rich & REGULAR, a community that helps African Americans overcome social and cultural barriers to financial freedom.

Their book, Cashing Out: Win the Wealth Game by Walking Away, teaches Black individuals how to make peace with their finances and build wealth on their own terms.