The Secret Behind Nike’s Success

Michael Jordan has made over $1.3 billion with Nike since 1984.

Nike’s decision to align its brand with some of the greatest athletes in the world has proven to be one of the most brilliant marketing strategies of all time.

In this week’s episode of Trapital, Zack O’Malley Greenburg and I take a trip down memory lane to discuss the rise of Reebok, their big partnerships, the rivalry with Nike, and more.

Watch the full episode here: https://www.youtube.com/watch?v=sRKu71i2d_8

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