The Secret to WhatsApp’s Global Domination

Most social networks get popular in U.S. first then expand globally. WhatsApp did the opposite. It’s arguably the most “social” social network.

In the rest of the world, WhatsApp is an “everything” app. It is relied on businesses as small as mom and pops, or as large as L’Oreal.

On our latest episode of Trapital, we talked about WhatsApp’s rise, its value-add to Meta, and how WhatsApp will make more money in the future.

You can listen to this episode here: https://youtu.be/w3oN6NrXIqg

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