The Why with Ginny Wright, CEO of Audemars Piguet, Americas



Can you answer the two whys?

1. Why do customers need your service?
2. Why do customers want YOUR service in particular?

In the latest episode of the Makers Mindset podcast, Ginny Wright tells Nancy that if you can define these two whys, you’re well on your way to creating a standout product.

Tune in to Makers Mindset for the full conversation wherever you listen to your podcasts — or watch the full video on YouTube. Be sure to subscribe so you never miss an episode.

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