TikTok Wants To Be An Everything App. Can It Succeed?

TikTok has reshaped the Internet in under a three-year span, but if its parent company, ByteDance, has its way, the platform’s dominance is just getting started. This week I brought Stan founder Denisha Kuhlor back onto the show to discuss TikTok’s ambitious plans for total media domination.

In the past few months, TikTok has announced plans for several new features — each aimed at competing with current media giants such as Google, Spotify, and Ticketmaster. Features include extending video-length capacity to 10 minutes, the TikTok Music streaming service, better internal search capabilities, and a ticketing platform, among many others.

Recent history in Western culture is not kind to companies trying to be an all-in-one platform. Google and Facebook stumbles come to mind. To predict how TikTok might fare, Denisha and I hit the new features point-by-point, weighing TikTok’s advantages and disadvantages at breaking into each. Here’s our main talking points:

0:46 TikTok’s MasterPlan
7:23 Prediction: 10-Minute-Long TikTok Videos
12:41 Prediction: TikTok Music Streaming Service
17:09 Prediction: Enhanced TikTok Search
23:52 Prediction: SoundOn Music Distribution
27:55 Prediction: In-App Ticketing
32:23 Are Consumers Creator Or Platform Loyal?
36:15 TikTok’s Impact On Creator Economy
40:11 TikTok’s Geopolitical Issues

source