What The “Beyonce of Marketing” Can Teach You About Business & Branding

“The Beyoncé of Marketing” is a tall ethos to live up to, but that challenge is what drives Junae Brown daily. She is the founder of the Browned 2 Perfection Agency, which helps companies and creators not only zero in on their brand DNA, but build a cohesive strategy around it. Like Yonce herself, Juneau and her employees — which are all-black and majority women — strive to constantly one-up their client work and impact the progression of fellow black people.

If there’s someone uniquely situated to achieve that, it’s Junae. Before founding B2PA in 2016, she rose through the music industry ranks working with Sony Music, Columbia Records, and RCA Records. This was at the same time online streaming took the industry by storm, gleaning Junae insight into “how the sausage is really made” — including artists’ less-than-stellar payouts per stream.

While a music creative at heart (song-writing is her first love), that corporate experience helped round out Junae’s skills. Today, she maximizes that skill set with her own agency. With clients, Juneau marries both the business bottom line and cultural importance — not one or the other. “There’s no separation between business and culture”, as Junae says (and perhaps what Beyonce does too behind closed doors).

Here’s all the talking points Junae and I hit on this episode of the Trapital podcast:

0:51 Junae’s Start At Various Record Labels Amid Streaming Era
9:13 Does Any Label’s Current Success Surprise Junae?
13:21 Square’s Acquisition Of Tidal And What That Can Lead To
15:58 How Junae’s Marketing Agency Helps Clients
22:40 Following & Branding Are Not The Same Thing
25:09 Junae’s Self-Branding As The “Beyonce Of Marketing”
34:08 “Beyonce Is Forever” As A Personal Mantra
35:14 Junae’s Dream Clients (Beside Beyonce)
36:35 Beyonce vs. Michael Jackson
41:13 Music Label Misconceptions
52:24 Junae’s Brand-New Book “Tweet 2 Perfection”

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