What Web3 Got Right And Wrong About The Music Industry (So Far)

Web3 hype may have cooled over the last year, but there ate still builders building, including trac’s founder, Cardin Campbell. trac bridges web2 and web3together in a way most music companies aren’t.

Cardin sees an opportunity to digitize how royalty payments are made without disrupting the Web2 experiences on Apple Music and Spotify. That can remain, while blockchain technology adds a layer to bring an artist’s superfans around for the journey.

In this episode, we discussed web3 music — what was overhyped, what has lasting value, and where things go from here. Here’s what you can expect:

0:55 Finding a wedge in web3 music
3:19 What people get wrong about web3 and ownership
9:27 SEC challenges with NFT royalties
11:11 Most music fans don’t want to invest in artists
14:11 Where web3 and web2 meet in music
17:46 Building trac’s platform
19:58 Benefit of artists “windowing” music releases
24:23 How trac sets itself apart
28:23 Artists moving on after reaching success
33:25 What’s most exciting in web3 right now
34:49 Biggest friction points to web3
39:09 Projecting trac’s revenue mix between web2 and web3
42:47 How to follow trac’s process

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