PODCASTS Where Reebok Fell Short AdminDecember 26, 2023056 views In the 2010s, after Reebok was acquired by Adidas, the brand lost the uniqueness that had made it so popular in the past. Reebok’s partnerships with hip-hop stars like Kendrick Lamar, Rick Ross, Future, and Cardi B weren’t enough to bring Reebok back to its glory days. What happened? In this episode of Trapital, I’m joined by Zack O’Malley Greenburg to take a trip down memory lane and examine Reebok’s rise, challenges faced, big partnerships, failed acquisitions, and missed opportunities. Watch the full episode: [https://www.youtube.com/watch?v=8KEaD9xexHQ&t=0s](https://www.youtube.com/watch?v=sRKu71i2d_8) source