Who is ‘Spotify Music Pro’ Really for?

According to Bloomberg, Spotify is exploring a new premium tier, Music Pro, which will include several new features and perks. But given what we know about music streaming, consumers, and record labels, who is this product really for? Will it work?

Listen to me and MIDiA Research’s Tati Cirisano break down all aspects of the industry’s goal to get consumers to pay more for music streaming.

• The challenge of developing a compelling superfan tier
• Why early access to music might not be the solution
• The appeal (or lack thereof) of premium audio
• Spotify’s potential remix and editing feature
• Issues surrounding concert ticket presales
• Balancing innovation with fan loyalty
• How pricing models could evolve in the future

#Trapital #MusicIndustry #StreamingWars #Spotify #Superfans #MusicBusiness #MusicStreaming #PremiumTiers #MusicTrends #DanRuncie #TatiCirisano #StreamingRevolution #MusicTech #ConcertTickets #MusicFans

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