PODCASTS Why Adidas Is Dominant In Soccer AdminDecember 14, 2023052 views Why Adidas has been so dominant in soccer for nearly 70 years. 1954 was a pivotal year for the company. Adidas outfitted the German team and defeated Hungary. Since 1970, Adidas has been the official ball of the FIFA World Cup. On the latest episode of Trapital, I’m joined by Zack O’Malley Greenburg to dive into the history of Adidas, its ties to music and culture with Run-DMC, the turbulent partnership with Kanye West, its influence in soccer, and so much more. You can watch here: https://www.youtube.com/watch?v=T7Evq-khGJE source