Why Apple Music Sponsors the Super Bowl Halftime Show

Here’s why Apple Music sponsors the Super Bowl Halftime Show:

In 2023, Apple Music became the sponsor for the annual show, taking over from Pepsi. The performers so far have been Rihanna, Usher, and Kendrick Lamar.

This clip is from my talk with Apple’s Oliver Schusser at the Trapital Summit. He runs Apple Music, TV+, podcasts, and sports, and more.

You should listen to our full episode on Trapital. It’s available wherever you get podcasts.

Watch the full episode: https://pod.link/1470003061/episode/OWUzMzliOTYtOTlmNy0xMWYwLWI5ODctNTcyZGIzZWQwYzdm

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