Why Bad Bunny Is The Biggest Artist In The World

Bad Bunny has been the most streamed artist on Spotify for four straight years and had the highest-grossing tour by a Latin artist with $235.5 million in revenue.

But despite his impact on Latin music, does he get the recognition he deserves?

This clip is from the latest episode of Trapital, where Tati Cirisano from MIDiA Research and I discuss what it takes to become a superstar, the impact of streaming and TikTok, and whether artists like Billie Eilish, Dua Lipa, Doja Cat and others will ever reach the level of superstardom of artists like Beyoncé, Drake, Adele, or T Swift.

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