Why Every Artist Needs a Funnel

Every artists needs to be thinking about their funnel if they want to be successful.

Top of the funnel: build awareness

Middle of funnel: growing your fanbase

Bottom of the funnel: true ownership and asset building.

This is from a talk I gave at Stanford GSB about the future of music. You can watch it here: https://youtu.be/Mm0SB9UEW-k

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