Why Spotify Hasn’t Raised Prices Like Netflix

The real reason why Spotify hasn’t raised its prices like Netflix has.

Netflix had exclusive content and replaced expensive cable bills. Spotify launched in an era where music was often free or pirated. Add in shared catalogs, heavy royalty payouts, and thin margins, and the pricing power just isn’t the same.

Music and video streaming started in completely different worlds, and it still shows today.

source