PODCASTS Why YouTube And Record Labels Were At Odds For Years AdminDecember 3, 2023031 views YouTube has the upper hand when it comes to negotiations. The 1998 Digital Millennium Copyright Act (DMCA) shields YouTube from copyright infringement as long as they provide a robust system for copyright takedowns. There’s no way for record labels and publishers to prevent all their music from being uploaded to the platform, but YouTube has made great strides with Content ID to improve this process for rightsholders. In this week’s episode of Trapital, I’m joined by Tati Cirisano from MIDiA Research to discuss the origins of YouTube entering the space, the rocky relationships with music rights holders, the importance of user generated content, and so much more. Watch the full episode: https://youtu.be/H5qv00ZKfN8?si=Dm62fqsimN6za-hX source