Will TikTok Become Too Big to Ban?

TikTok has taken the world by storm, dramatically shaping how we discover and consume music. But as the platform tries to carve out a niche similar to Spotify or Apple Music, it faces unique challenges. In this episode, our host Dan Runcie sits down with Tatiana Cirisano to explore TikTok’s evolving role in the music industry.

• The unique user experience on TikTok and the obstacles it creates for music streaming.
• The challenges TikTok faces with high costs, licensing negotiations, and product design.
• The fast rise and sudden fall of viral TikTok artists due to minimal traditional artist development.
• Record labels capitalizing on viral tracks during the pandemic but neglecting long-term artist growth.
• The success of TikTok’s e-commerce efforts with TikTok Shop, aiming for $50 billion in GMV by 2024.
• Skepticism around a potential TikTok ban in the US, particularly given high-profile accounts.
• The delicate balance of partnerships between tech platforms and the music industry.

This conversation delves deep into how TikTok’s strategy might reshape the entire music landscape and what it means for the future of artists, labels, and the industry at large.

#TikTokMusic #MusicIndustry #Trapital #DanRuncie #TatiCirisano

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