초심 (choshim) = your original why ✨

For Ava Lee of byAVA, staying true to her brand vision means ruthless focus:
– Staying committed to the mission, not the moment
– Writing down every dream product—and then cutting what doesn’t fit
– Saying no to ideas that don’t align (even if they’re exciting!)

It’s not easy, but it’s how brands create long-term impact.

🎧 Catch the full conversation with Ava on Makers Mindset Season 4.

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