Welcome to
Guapify
Your Wealth Journey Simplified
A community where money is discussed openly and questions are encouraged. Expert insights, news and resources help you make money moves that make sense.
Ready to level up?
The Guapify Community
Guapify’s mission is to make financial understanding more accessible through community, conversation, and shared experience.
We believe money shouldn’t feel confusing, isolating, or out of reach. Real understanding comes from asking questions, hearing different perspectives, and learning alongside others who are navigating a similar journey.
Guapify brings people together to talk openly about money in a real and relatable way. By sharing knowledge, experiences, and context, the community helps turn curiosity into clarity and information into confidence.
Join the Guapify community and learn to make money moves that help you level up.
CJ Harris
Founder and CEO, Guapify
I didn’t create Guapify because I had all the answers. I created Guapify because there was a lack of clear, culturally relevant information — and safe spaces for us to talk about money.
For a long time, money conversations either ignored Black communities entirely or spoke around us — using language, assumptions, and advice that didn’t match our energy. There was plenty of chatter, but very little clarity.
My background spans finance, media, and community-building. Whether I was at HBO, BET, or CNBC, my mission was always about repping for the culture. My superpower was giving our people a seat at the table—hiring Black talent and opening doors for folks who just needed a shot. What I’ve learned is simple: access matters, but understanding matters more. And we need to understand money.
I’m not here as a financial advisor or a guru. I’m here as a curator of conversations, a connector to credible voices, and an advocate for financial clarity in the Black community.
Guapify is an invitation to stop guessing about your finances, to stop carrying money questions alone, and to build confidence around becoming financially free… together.
I’m glad you found your way here. Let’s get this guap!
CJ
Guap News
Black business, culture, and stories that uplift and inspire.
Earn Your Leisure co-founders Rashad Bilal and Troy Millings believe financial empowerment can help Black communities build economic stability, create opportunities and gain a greater say in decisions that affect
They discuss how financial literacy, entrepreneurship and economic power can help Black communities shape their futures. Earn Your Leisure co-founders Rashad Bilal and Troy Millings believe financial empowerment can help
SAN FRANCISCO (AP) — From the pink neon sign on the sunshine yellow wall to the multicolored Mexican paper garlands, Mission Lotería’s storefront emits cultural pride everywhere you look. After
Belmont, North Carolina, USA – October 4, 2014: World War II Veterans give their attention to North Carolina Governor, Pat McCrory during a speech dedicating of a statue to honor
Resources
Grants, funding, and tools designed to turn your ideas into action.
By Phil Andrews There’s something remarkable happening in New York and across the American economy: Entrepreneurship is booming, and artificial intelligence is driving it. A recent Gusto survey found that
During Women’s Small Business Month, there will be plenty of conversations about what women entrepreneurs need to succeed: access to capital, contracts, customers, visibility and opportunities to grow. For Black
Panelists discuss Black economic power during “How to Keep the Black Dollar Bolstering our Communities” at the Congressional Black Caucus Foundation’s Annual Legislative Conference in Washington. (Photo: La Tetra Metts-Owens/HUNewsService.com)
Chicago entrepreneur LaTanya Orr has graduated from the Goldman Sachs One Million Black Women: Black in Business program, a milestone she says has helped sharpen her approach to business
