254: CurlMix CEO Kim Lewis On Rejecting A Shark Tank Offer And Raising $5M in Equity Crowdfunding

Thanks for tuning in to the Side Hustle Pro podcast with host Nicaila Matthews Okome.

Today in the guest chair, we have Kim Lewis, the CEO, and co-founder of CurlMix, a clean beauty brand for curly hair. After a strong showing on Season 10 of ABC’s Emmy Award-winning Shark Tank with her husband and co-founder, Tim, Kim made the daring decision to bet on herself and turned down a $400,000 Shark deal.

Less than six months later, Kim’s talent for logistics and marketing secured a seed investment of $1.2M. CurlMix’s sales catapulted to $6M in annual revenue and they have earned over $13M in lifetime sales – all online.

On this episode, hear how CurlMix:

– Went from a DIY box for curly hair to launching their own products
– Empowers, educates, and grows their community and customers with weekly Facebook lives
– Turned down an offer on Shark Tank
– Started their Equity Crowdfunding campaign
– How they juggled raising two kids while building a huge business

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Thanks for tuning in to the Side Hustle Pro podcast with host Nicaila Matthews Okome

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