287: How Desiree Verdejo Created a Solution for Hyperpigmentation With Her Brand Hyper Skin

This week in the guest chair we have Desiree Verdejo, founder of Hyper Skin. As a Black woman with acne-prone skin that’s subject to dark spots and hyperpigmentation, Desiree never saw people who looked like her in the skincare space. That’s why she set out to create a simple, results-oriented, multicultural skincare brand that celebrates and offers products for everyone’s skin in its various stages.

In this episode we discuss:
– What moved Desiree to create Hyper Skin
– How running her beauty boutique led her to realize what concerns her customers had with their skin, therefore creating Hyper Skin
– How she was able to partner with Sephora to get Hyper Skin in stores
– What was her marketing process when she launched her product & the strategy behind focusing on only one product
– The supply chain issues that come with being self funded and having a partnership like Sephora + much more..

Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube

Links Mentioned:

https://gethyperskin.com

This episode is brought to you by:

Gusto
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Listen on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323
Spotify: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323
YouTube: https://www.youtube.com/sidehustlepro

Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you use my links.

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