383: How to Build a Sticky Brand: Insights from Sassy Jones CEO Charis Jones

It’s always a great episode when we get to see the evolution a previous guest has made in their business. We’re back with Charis Jones, CEO of Sassy Jones, an empowering fashion and beauty brand. She shares how she prioritized impact over traditional business metrics, establishing a colorful and elegant brand with a loyal following, or as she calls it, a “sticky” brand.

In this episode she shares about:
– Opening a physical store, noting the distinct experiences offered in-person versus e-commerce
– Managing work-family dynamics with her husband as company president
– How to build a disciplined marketing practice
– Her hiring approach and how she makes sure to prioritize her team’s strengths

Highlights include:
01:58 Transition to Physical Store
03:47 The Challenges of Running an E-commerce Business
06:42 Scaling Without Investors
11:10 The Importance of Rest and Balance
20:48 Marketing Strategies and Execution
30:58 The Role of Experience in Hiring
34:26 Managing Family Dynamics in Business
39:46 The Importance of Recognizing Strengths
41:50 The Importance of Consistency and Staying Hungry
48:28 Advice for Aspiring Entrepreneurs

Check out episode 383 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.

Links Mentioned:
Charis’ Original SHP Episode: https://www.youtube.com/watch?v=1aAeqYOnKfw
Sassy Jones Website: https://www.shopsassyjones.com/
Sassy Jones’ Instagram: https://www.instagram.com/shopsassyjones
Rich Paul’s Book: https://www.amazon.com/Lucky-Me-Memoir-Changing-Odds/dp/0593448472

Listen on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323
Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042
YouTube: https://www.youtube.com/sidehustlepro
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Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you use my links.

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