409: Afro Unicorn Creator’s Journey To Becoming The First Black Woman-Owned Fully Licensed Brand

This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores.

In this episode she shares:
– How she established a presence in seven major retailers across the U.S. and Canada including Walmart and Target
– The ins and outs to becoming a licensed character brand, and the major benefits that come along with it
– Why she doesn’t solely rely on social media for marketing and what really helped put her on the map

Highlights include:
00:00 Intro
03:57 Being a serial entrepreneur
07:31 Creating the Afro-Unicorn character
10:35 Social media as a marketing tool
14:12 Becoming first Black woman to own a licensed character
24:26 Creating an urban licensing agency
27:41 Building demand for your product
36:22 Marketing once in retail
44:08 Navigating finances of licensing
49:45 Tips for entrepreneurs

Check out this episode and others on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:
Shopify
Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features.

Links Mentioned:
Afro Unicorn Instagram: https://www.instagram.com/afrounicorn_official/
April Showers Instagram: https://www.instagram.com/gotaprilshowers/
Afro Unicorn Facebook: https://www.facebook.com/afrounicornofficial
Afro Unicorn LinkedIn: https://www.linkedin.com/company/afro-unicorn/
April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/
Afro Unicorn Website: https://afrounicorns.com/

Listen on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323
Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042
YouTube: https://www.youtube.com/sidehustlepro
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Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you use my links.

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