463: From $300 Side Hustle to Seven-Figure Scent Empire

This week in the guest chair we have Maekaeda Gibbons, Trinidad-born founder & CEO of Brown Sugar Babe, the cult-favorite fragrance and body-care brand whose body oils like Wild Card and Rich Auntie just keep selling out.

In this episode she shares:
– Turning a $300 paycheck into a side hustle that now ships 10,000+ orders a month
– Her exact growth playbook: pop-ups at Atlanta’s Ponce City Market, a 20,000-member Facebook group, and influencer collaborations that went viral on the internet
– How she approaches exploring various side hustle ideas as a multi passionate side hustler

Highlights Include:
00:00 Intro
06:00 Personal connection to scent
09:00 Turning a business to a hobby
15:00 Marketing strategies
21:00 Financial growth and investment
30:00 Importance of discipline in business
40:00 Navigating debt
46:00 Breaking the stigma around money
53:00 Managing tariffs and business costs
55:00 Tips for entrepreneurs

Watch episode 463 on YouTube and listen on all podcast apps

Links Mentioned:
Brown Sugar Babe Website: https://www.brownsugarbabe.net/
Shopify (e-commerce platform) – https://shopify.com
Ponce City Market Makers Market – https://poncecitymarket.com
Asia Evans, Financial Therapist – @asiatherapy on Instagram
Brown Sugar Babe Instagram: https://www.instagram.com/brwnsugarbabe/

Listen on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323
Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042
YouTube: https://www.youtube.com/sidehustlepro
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you use my links.

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