August 11, 2023 is the 50th anniversary of hip-hop. What started out mostly as a spoken word artform has become a worldwide juggernaut. Thanks to the moguls who pushed the genre forward, hip-hop went from 0 to 100.

In this episode, we rank the 50 greatest moguls in hip-hop’s history. We reached out to industry experts — from artists to execs to media personalities — to help us compile the list. Friend of the pod, Zack O’Malley Greenburg, joins me to count them down from No. 50 to No. 1

2:11 How do we define “mogul”
6:06 Honorable mentions
9:35 The “Don’t overlook their influence” group (ranks 50-41)
14:55 The “Playing chess not checkers” group (ranks 40-31)
22:15 The “Our impact runs deep” group (ranks 30-21)
32:24 No. 20
34:14 No. 19
36:34 No. 18
40:11 No. 17
43:03 No. 16
45:57 No. 15
50:00 No. 14
54:30 No. 13
57:47 No. 12
59:20 No. 11
1:00:52 No. 10
1:03:14 No. 9
1:05:19 No. 8
1:08:55 No. 7
1:12:44 No. 6
1:14:12 No. 5
1:16:38 No. 4
1:21:18 No. 3
1:24:30 No. 2
1:27:48 No. 1
1:32:02 Who got snubbed?
1:34:30 What trends stick out from the list?
1:39:33 Who would you pick to run your empire?

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