8-10-12: This is how you overdeliver for your customers.

This was Steve Pamon’s plan when he was President of Beyonce’s Parkwood Entertainment.

8 = cost, 10 = price, 12 = value.

Beyonce’s tours weren’t just concerts, they’re cultural moments where the the audience dresses for the theme.

The goal isn’t a one-time show. It’s to build a franchise that keeps fans coming back again and again.

You should listen to the full episode on Trapital: Steve Pamon on How to Create Moments That Matter.

Check out the full episode: https://pod.link/1470003061/episode/N2YzZmI3YWEtYWE3OS0xMWYwLTljYzYtMDMxMjI5N2QyZGZj

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