Master P’s biggest accomplishment might not be selling over 100 millions of albums under his No Limit Records label. It might not be using his music following to penetrate other forms of media such as TV, movies, or YouTube. No, his biggest feat might be creating a bridge between “culture” and the corporate world.

In this special live interview — done in conjunction with The Market Research Event — the Trapital hip hop podcast got to sit down 1-on-1 with Percy Miller aka Master P. In front of a live crowd in Nashville, Master P details how he’s succeeded in two completely-different industries, hip-hop and consumer packaged goods.

The unique success stems from consistency, self-marketing, but perhaps above all, a deep understanding of the customer being served. That’s translated into on-brand album covers and now, a multitude of product lines — including Uncle P (rice, pancakes), Icon Noodles, and Master Clean Life (household cleaning). Master P’s companies have modeled the way for how other minority-owned businesses can compete with more established, “traditional” corporations.

Master P and his entrepreneurial pursuits have been a talking point on Trapital many times before. For more material and wisdom from Master P’s one-of-kind career, check out these links:

Master P’s first podcast interview with us: https://www.youtube.com/watch?v=IFww7ZkuiXs&t=1035s

An essay about what the music industry gets wrong about Master P as a business mogul: https://trapital.co/2019/03/26/what-hip-hop-gets-wrong-about-master-p-and-no-limit/

Video chapters:
0:00 Introducing Master P
0:57 The Key To Master P’s Success In Rap & Corporate America
1:47 How To Stack Up Against Better-Funded Competitors
4:08 3 Types Of People In The World According To Master P
4:44 Using His Following To Sell Product
5:50 The Importance Of True Minority-Owned Businesses
8:05 The Power Of Personalities (Ryan World, Shaquille O’Neal, Snoop Dog)
9:49 “It’s Not About The Money, It’s About The Education”
10:19 Stop Thinking Traditionally
10:55 Master P’s Advice To Corporations Trying To Bridge The Culture Gap
13:40 Master P’s Unique Vision As An Artist & Owner
14:33 Building Generational Wealth As A Family
15:29 Does Product Outweigh Talent?
17:49 Master P’s Most Effective Partnership
20:14 The Perceptual Shift Of Hip Hop Over Past 20 Years
21:58 Master P’s Pursuit Of Ideas, Not Necessarily Money
23:37 Master P’s Aspiration To Be Muhammed Ali Of Hip Hop
24:15 Shaq’s Success As A Brand Partner (Plus That One Time Master P Hooped Up Shaq)
27:05 The Traits Of Companies Successfully Adapting To Modern Times
32:35 What Master P Sees Changing Over Next Five Years
36:23 Live Q&A With Audience

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