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How Music Helped Apple Become the Most Valuable Company in the World

October 24, 2023

Apple bounced back in the 2000s because of its music products. The iPod and iTunes brought Apple back from the dark days in the 90s. Apple is now the most valuable company in the world.

This is when music became the loss leader.

This clip is from the latest episode of Trapital. Zack Greenburg and I took a deep dive into Apple’s impact in music: https://youtu.be/8KEaD9xexHQ

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