In the 2010s, after Reebok was acquired by Adidas, the brand lost the uniqueness that had made it so popular in the past.

Reebok’s partnerships with hip-hop stars like Kendrick Lamar, Rick Ross, Future, and Cardi B weren’t enough to bring Reebok back to its glory days.

What happened?

In this episode of Trapital, I’m joined by Zack O’Malley Greenburg to take a trip down memory lane and examine Reebok’s rise, challenges faced, big partnerships, failed acquisitions, and missed opportunities.

Watch the full episode: [https://www.youtube.com/watch?v=8KEaD9xexHQ&t=0s](https://www.youtube.com/watch?v=sRKu71i2d_8)

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