In this informative episode of Money Talk With Tiff, Tiffany Grant welcomes Zaid Ammari to the show. With 300+ episodes under her belt, Tiffany is thrilled to delve into the realm of digital advertising for small businesses—an untouched subject on her podcast until now!

Zaid, an expert in online advertising, divulges the essentials of setting up and running successful Google and Facebook Ads. From understanding costs, margins, and conversion rates to practical steps in creating ads, this episode is packed with indispensable insights for entrepreneurs eager to explore the vast opportunities digital ads offer.

Zaid also shares handy tools like the Google Keyword Planner and offers a free audit for listeners. Tune in to discover how to navigate the complex world of Google and Facebook Ads and maximize your business’s potential!
About Our Guest

Zaid is a leading expert on data-driven digital marketing, focusing on analytics and actionable insights from data. As the founder of PPC Masterminds, he helps businesses build and run profitable data-driven digital campaigns.
Connect with Zaid

Zaid’s Website: http://ppcmasterminds.com (https://ppcmasterminds.com)

LinkedIn: Zaid Ammari (https://www.linkedin.com/in/zaidammari/)
Connect with Tiffany

Website: https://www.moneytalkwitht.com (https://www.moneytalkwitht.com/)

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Timestamps

[00:00] Assess margins, calculate ad costs, plan ahead.

[03:53] Analyze conversion rate, costs, and tools for advertising.

[08:56] Google offers keyword targeting or product uploading. Facebook’s targeting options range from broad to specific. Mistake: too many or too broad campaigns.

[12:05] Invest in optimized account for higher returns.

[14:09] Facebook and Google Ads daily budgets explained.
Key Topics

• Types of Google and Facebook ads
• Importance of profit margins
• Calculating conversion rates and costs
• Setting up and tracking ads
• Budgeting for ad campaigns
• Specific targeting strategies
Additional Links & Resources

Google Keyword Planner (https://ads.google.com/home/tools/keyword-planner/)

Spreadsheet for Ad Cost Calculations (https://docs.google.com/spreadsheets/d/11XM5LgCzMYmOSBEDlS4Q9gcJ1DvMnZEjbswVBmHv5N0/edit?usp=drive_web&ouid=113252277421687742810)

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This podcast uses the following third-party services for analysis:

Chartable – https://chartable.com/privacy

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