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Elliot Grainge on Atlantic’s Future, Al, and Selling 10K Projects

October 2, 2025

Hear my conversation on stage at the Trapital Summit with the CEO of Atlantic Music Group, Elliot Grainge. This is Elliot’s first public talk since becoming CEO in October 2024. We discuss several key themes:

• The transition that brought Elliot into Atlantic Music Group and his plans moving forward
• Elliot’s experience of selling 10K Projects and continuing to run it under Atlantic
• Adapting 10K Projects’ model for major artists at Atlantic
• Marketing strategies combining indie scrappiness with major label power
• The role of influencer marketing and its impact on breaking artists
• The future of music with AI and the importance of protecting artists’ rights

#ElliotGrainge #AtlanticMusicGroup #TrapitalSummit #MusicIndustry #RecordLabels #WarnerMusicGroup #MusicBusiness #10KProjects #ArtistDevelopment #MusicMarketing #influencermarketing

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