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Eight initiatives include new sports facilities, museum expansion and Swannanoa park
ASHEVILLE, N.C. (828newsNOW) — The Buncombe County Tourism Development Authority approved $12.4 million in tourism-related capital investments for 2025, funding eight projects ranging from sports facilities to cultural venues across the county.
The grants, awarded through the Tourism Product Development Fund, include projects in Swannanoa, Black Mountain, downtown Asheville and Enka. Several will also help restore facilities damaged by Tropical Storm Helene.
The allocations push the authority’s total community investments since 2001 to more than $100 million, according to Explore Asheville, which manages the funds. The program is supported entirely by occupancy taxes paid by overnight visitors.
“This year’s Tourism Product Development Fund investments are powerful commitments to supporting our community’s resilience,” Vic Isley, president and CEO of Explore Asheville, said in a news release. “These investments, powered by lodging tax paid by visitors, align with the authority’s strategic imperatives and are dispersed throughout the county from Swannanoa and Black Mountain to downtown Asheville and Enka. Each project creates a compelling new reason for visitors and event organizers to choose Buncombe County while delivering tangible benefits that enhance pride, quality of life and experience for residents throughout Buncombe County.”
The largest grant — $4.5 million — will support Beacon Park in Swannanoa, transforming the former Beacon Blanket Mill into a public green space with bike facilities, climbing walls, a walking loop and concert space for up to 4,000 people.
“On behalf of the Beacon Foundation and the community of Swannanoa, we are incredibly thankful for this historic investment from the Buncombe County Tourism Development Authority,” Swannanoa native and Beacon Foundation Co-founder & President Casey Watkins said in a statement. “This grant and the space it will help create are more than a step forward in recovering from years of challenges; it’s a rebirth. This is a turning point for Swannanoa, and we couldn’t be more honored than to be able to help carry this vision forward.”
Other awards include:
The authority expedited two additional projects in May, including parking improvements at Bob Lewis Ballpark and storm repairs at JBL Soccer Complex, bringing this year’s combined commitments to more than $13 million.
The next round of funding from the separate Legacy Investment from Tourism (LIFT) Fund is scheduled to open in April 2026.
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