Oliver Schusser, VP of Apple Music, Podcasts, TV+, Sports, and Beats joined us the day after Apple’s Big Apple event for a wide-ranging conversation on the future of music, streaming, and entertainment.

We discussed:
• Apple’s 20+ year journey in music, from iTunes to Apple Music
• Why Apple doesn’t offer a free music tier
• Subscriber growth, churn, and building features to keep fans engaged
• The slowdown in streaming growth and what the next phase may look like
• The role of AI in Apple Music: personalization, lyrics translation, DJ-style mixes, and discovery
• AI’s opportunities and risks for the creative community
• Apple’s investments in live music experiences and artist storytelling
• Sponsorship of the Super Bowl halftime show and working with Roc Nation
• Apple’s expansion into sports broadcasting with MLB and MLS
• The success of Apple TV+ and its sports blockbuster F1 with Brad Pitt

#AppleMusic #OliverSchusser #MusicIndustry #Streaming #FutureOfMusic #AppleTVPlus #SportsBusiness #AIinMusic #MusicInnovation #SuperBowl #MusicStreaming

source