Susan Yara started her career as a reporter, and then became a trusted beauty voice on YouTube. In 2019, she co-founded Naturium, a science-backed, results-driven skincare brand. And just four years later, she sold her company to e.l.f. Beauty for $355 million—making her one of the first content creators to successfully scale and exit a skincare brand.

In this episode, Susan unpacks a ton of founder tips with @nancytwine. You’ll learn:
– How to make an untraditional career path your secret weapon
– The right way to think about a possible co-founder
– Why simplicity can be a game-changer in a crowded market
– What’s working with influencer marketing (and what’s not)

This conversation is full of great tips about everything from networking to learning from failure to balancing life as a founder, mom, and now solo parent.

Catch it here on YouTube or wherever you get your podcasts.
#MakersMindset #MakersMindsetPodcast

More From Nancy:
https://www.instagram.com/nancytwine/
Website | http://www.nancytwine.com/

More From Makers Mindset:
https://www.instagram.com/makersmindsetspace/

@themakersmindset

Website | https://makersmindset.com/
Listen on Apple Podcasts or Spotify | https://bit.ly/makersmindset

source