At Alabama State University, Fairell E.B. Merritt II learned lessons that would shape not only his leadership style but his deeper purpose as an entrepreneur. Preparation, authenticity, and learning from the experiences of others became core pillars during his time at BIG BAMA STATE—principles that would later define his mission-driven approach to business. Today, Merritt brings those values to life through PROUD HBCU GRAD, a premium apparel brand created to honor the legacy of Historically Black Colleges and Universities and inspire graduates and supporters to wear their pride with intention.
A seasoned Human Resources executive, proud member of Omega Psi Phi Fraternity, Inc., mentor to young Black men, and serial entrepreneur for more than a decade, Merritt stands as a living testament to the power of HBCU culture. His leadership is rooted in service, community, and the belief that success is a journey shaped by both triumphs and challenges. Through PROUD HBCU GRAD, he aims to celebrate heritage, elevate the voices of HBCU alumni, and create a sense of unity across the broader HBCU community.In this conversation, Merritt reflects on the values he gained at Alabama State, the sacrifices and lessons of entrepreneurship, and the purpose that continues to guide his work today.
What HBCU did you attend, and what three key lessons or principles did you learn there that continue to strengthen and guide you as an entrepreneur? How do you apply those principles in your daily life and business journey?
I am a graduate of Alabama State University — also known as BIG BAMA STATE. During my time in college, I learned three key principles: preparation is essential, avoid being easily influenced, and always learn from the experiences of your peers, both positive and negative. In my personal and professional life, I strive to avoid procrastination, remain true to my values, and remember that my own lessons have been my greatest teachers.
What does sisterhood, brotherhood, or community engagement mean to you as an HBCU alum and business leader? What three core principles keep you grounded in your relationships and your work?
In the HBCU community, we view ourselves as one family, from many campuses.  It is an unspoken rule that we are extended family members that support and identify with one another. Three Core Principles that keep me grounded is relationships are vital to our success, networking is essential, and success is not a destination.
What are the top three things that motivate you to be an entrepreneur? How do you stay encouraged, even on challenging days?
Everyone doesn’t have what it takes to be an entrepreneur.  Time freedom, financial stability, and legacy are the driving forces that motivated me to become an entrepreneur.  I’ve learned to embrace and enjoy the journey as an entrepreneur.
How did you choose your industry, and what does it mean to you personally and professionally to be a leader in this field as an HBCU graduate?
In college and post, I worked in retail and discovered that I genuinely enjoy providing service to others. We want our brand and premium products to inspire alumni and supporters to wear their HBCU pride.
How did you choose the name of your business or organization, and what significance does it hold for your mission and the work you do? 
We wanted our brand to not just make a fashion statement, we wanted HBCU GRADUATES to stand PROUD in their heritage and accomplishments.  PROUD HBCU GRADUATES celebrates the rich heritage and vibrant future of Historically Black Colleges & Universities through our premium apparel that inspires alumni and supporters to wear their pride.
What would you like people to know about supporting your business? What is one tangible action readers can take today to support you?
When wearing your PROUD HBCU GRAD gear you not only making a fashion statement, you are standing tall in your heritage and accomplishments. Stand out, stand proud, and wear your pride with PROUD HBCU GRAD.
What would you tell aspiring entrepreneurs, especially fellow HBCU graduates, about the real difficulties and challenges of entrepreneurship that people don’t always talk about?
I would advise aspiring entrepreneurs to be obsessed with researching and studying the industry.  Also have not one, but two mentors.
When you’re facing a difficult day, what do you say or do to remind yourself that you can keep going and show up again tomorrow?
Everyone doesn’t have what it takes to be an entrepreneur.  Success is a journey, not a destination.  Learn to embrace the good and bad moments and experiences.
After you’ve reached a milestone or hosted a successful event, what is your favorite way to relax, unwind, and celebrate?
We’ve always made it our business to reflect, briefly celebrate the win(s), and build and capitalize off of the momentum.  I personally am never satisfied, there is always room to grow and lessons to be learned.
How do you maintain motivation and optimism during the ups and downs of running your business?
As a season entrepreneur, I / we acknowledge, accept, and understand that success and failure comes with business.  We learn from each experience, good and bad.  You have to embrace and learn from your failures.
What is your favorite quote or mantra that keeps you grounded and focused when times get tough? 
Success isn’t a destination — it’s a journey. It takes hard work, persistence, and resilience. If it were easy, everyone would do it, but the challenge is what makes it worthwhile.
Why is self-care important for entrepreneurs, and how do you prioritize your well-being while growing your business?
Being an entrepreneur can be rewarding, but at times detrimental to your mental and physical health. To be a successful entrepreneur it will require blood, sweat, and equity. Entrepreneurs don’t have a job, we a responsibility. Be intentional and schedule time for routine breaks and take time to disconnect and unplug throughout your week.
Why is teamwork important for entrepreneurs, and how do you build and maintain strong partnerships or collaborations in your business?
Teamwork is vital to a company’s success. No matter what you aspire to achieve, it will require a team or a strong supporting cast. It’s imperative that everyone holds themselves—and their partners — accountable for their roles, responsibilities, and expectations. Relationships are essential in business. I advise entrepreneurs to actively seek opportunities to partner and collaborate with others, as this helps with scaling and building brand recognition.

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