Algorithms vs. Curators: YouTube’s Role in Breaking Through The Noise

In this episode, we dive into the crucial role YouTube has played over two decades as a cultural staple, offering every version of every song you could imagine. Host Dan Runcie talks with Tuma Basa, YouTube’s Director of Black Music and Culture, discussing:

• How artists like NBA Young Boy and new examples like Big X, the Plug, and Doechii effectively use YouTube to promote their music.
• The profound influence of algorithms on music and how they shape the current cultural landscape.
• The importance of YouTube as a one-stop shop for artists, offering everything from audio to music videos and behind-the-scenes content.
• The global influence of music genres, specifically focusing on Afrobeats and the emerging Amapiano trend.
• The role of YouTube in extending beyond music to impactful community connections, featuring figures like Wallo from Million Dollarza Worth of Game.
• An insightful look at the greatest hip hop music videos of all time and the impact of directors like Hype Williams and Dave Meyers.
• The ongoing evolution and importance of YouTube in the worlds of entertainment, media, and technology.

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