Why some investors pay above-market prices for music catalogs. Some investors want to make a statement with their first deal and get on the map. Some want market share. Others value a specific genre more.

Everyone has their own qualitative factors that drive investment decisions.

Investing in music has similarities to sports.

Does a small market team need to pay more for a B-level star because the small city is less likely to attract and an A-level star?

Does a new owner want to make a big flex?

Same dynamic.

This is from our Trapital Summit talk with Jason Sklar, a partner at Shamrock Capital, which invests in IP rights across media and entertainment.

You can listen to this episode here: https://pod.link/1470003061/episode/NzNkYmQ5NTQtYjU4MC0xMWYwLTg5YjktMTNiZDI5MjE3MjNi

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