Black British entrepreneur celebrates groundbreaking deal with US ride-hailing app

A BLACK British entrepreneur who moved to the US is celebrating a major deal that promises to elevate her business to new heights.

Former BBC journalist Kunbi Tinuoye moved to Atlanta to launch the award-winning digital news platform UrbanGeekz which focuses on African-American, Latinx, and multicultural technology, science businesses.

Tinuoye, who has also worked as a former correspondent for NBC’s theGrio.com, has teamed up with Black-owned ride-hailing app Moovn to share its content with passengers on the move.

The wide-reaching syndication deal gives riders across the globe direct access to UrbanGeekz content right in the comfort of Moovn ridesharing cars. Embedded in the interface design, the Moovn mobile app empowers passengers to read, watch, and engage with UrbanGeekz during trips.

The pioneering partnership deal marks the first time a Black-owned news platform has inked a content partnership pact on a ridesharing mobile application. 

UrbanGeekz founder and CEO Tinuoye said:  “I’ve always been someone who thinks outside the box. For years, I’ve had this huge vision to showcase our content to a captive audience of passengers sitting in the back seat of rideshares. We just needed to find alignment with the right partner, and that’s why we are so excited to collaborate with Moovn.”

Moovn founder and CEO Godwin Gabriel said:  “I’m very excited by this fantastic partnership between Moovn and UrbanGeekz. We believe this deal will add enormous value for our riders and Moovn users who can now gain direct access to UrbanGeekz content on-ride, or even not on-ride through our subscription and email marketing campaigns.”

Gabriel added: “It will expand UrbanGeekz’s global footprint to our international audience and subscriber base. It’s something that’s never been done before, and it just shows the respective growth of our brands. We (Moovn) have plans for even more growth as we continue to attract more investment dollars.”

Cambridge University graduate Tinuoye, who was recently recognised as one of Crunchbase’s 25 Black Entrepreneurs Making Waves added:

“Our passion has always been to create premium business, technology, and innovation content from a diverse and multicultural perspective. Our goal is to educate, inspire, and entertain our users. So, for our content to now reach an even wider audience that’s not just in the West but across major hubs in Africa is something that makes me extremely proud.”