The Bomme Sweets owner went from a year without online cookie orders to covering a month’s rent in one day.A Black-owned Los Angeles bakery went from a year without online cookie orders to making enough in 24 hours to cover its owner’s $3,650 rent for the following month after a boost from children’s educator Ms. Rachel.Black Enterprise reported that Ashley La Bomme-Benson, owner of The Bomme Sweets, responded to an Aug. 11 Threads post from Rachel Accurso, better known as Ms. Rachel, inviting Black entrepreneurs to share their businesses.La Bomme-Benson almost skipped the post because more than 4,000 people had already replied. She eventually introduced herself, shared photos of her cookies and thanked Accurso for supporting Black-owned businesses.The next morning, Ms. Rachel reposted La Bomme-Benson’s message and followed her account. Soon after, La Bomme-Benson received a Shopify notification for a cookie order, her first online cookie order in more than a year.Within about 10 minutes, The Bomme Sweets received 10 additional orders. An hour later, the total had grown fivefold. La Bomme-Benson said sales during the first 24 hours were enough to cover her $3,650 rent for the following month.The sales surge continued beyond that first day. Within two weeks of Ms. Rachel’s amplification, the bakery had received 102 cookie orders and more than 330,000 views on Threads.The boost arrived during a difficult year for the business. La Bomme-Benson said custom orders had generated about $7,000 in 2026 as consumers cut back on items they increasingly viewed as luxuries rather than necessities.Ms. Rachel’s support also benefited Miiriya, a marketplace connecting shoppers with Black-owned businesses. Founder Lamine Loco said the platform’s Threads following grew from 84,000 to 95,000 in two days, while businesses listed on Miiriya recorded more than 450 sales within five days.La Bomme-Benson now hopes to turn the sudden attention into sustainable growth. She is considering a cookie subscription service and eventually wants to open a brick-and-mortar bakery.She said the experience restored confidence after a long dry spell and reminded her that slow periods do not have to define a business or its future.More must-reads:



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