Black Rifle aims for what it considers an underserved market—”anyone who loves America,” Co-CEO Tom Davin told an industry conference early this year. Or “blue-collar, hardworking” people to whom “hipster coffee brands are not speaking.” It appears to be working, as the omnichannel brand generated $23 million from its shops last year, up 91%.
| Location | San Antonio, Texas |
|---|---|
| 2022 Systemwide Sales ($000,000) | $22 |
| YOY Sales Change | 0.9% |
| 2022 U.S. Units | 26 |
| YOY Unit Change | 0.6% |
| Future 50 Year | 2023 |
| Franchising | Yes |
*Technomic estimate
For more insights from Technomic as well as Technomic’s analysis, growth forecast and more:
