BUFFALO, N.Y. — The Broadway Market is highlighting Black-owned businesses every Saturday in February, but the market is still looking for vendors who want to be a part of the celebration.

The market has always celebrated Black History Month, but for the 3rd year in a row, they’ve dedicated every Saturday in February to promoting Black business owners. Before, they only dedicated one weekend for the entire month.

Many vendors are returning this year or have became a seasonal vendors after their success with this event last year. Dexter Shaw is one of those vendors. He is the owner of Dexter’s Hats, Caps & Things. He’s now celebrating almost ten years in business.

“I started off as a garage sell vendor here. I came in with about 4-5 hats when I started off. I just kept multiplying from there, multiplying from there and now you see what I got,” Shaw said.

Another business owner, Lynette Elliott, the founder of E-scent-ials Body Care said it’s also been a win-win situation for her.

“We have grown our clients. We have people that have been accustomed to us being a part of the market and they come looking for us. And, it all started with last year Black History Month here,”

Both business owners recommend other Black-owned businesses to take a shot at the Broadway Market and see how far they can go.

The Broadway Market is still looking for more Black vendors. They only have a few spots left. February 2 is the last day to register. February 3 is the first Saturday that you’ll be able to celebrate the month at the market. The vending dates in February are Saturday, February 3, 10, 17 & 24, 2024.

Interested vendors can download an application at www.broadwaymarket.org or call the Broadway Market Management Office at 716-893-0705.

This event is supported by the Buffalo Bills Foundation.