Many within the music industry are still split on NFTs. To some, it’s a revolution, to others, it’s a cash grab. Bun B — the self-proclaimed Trill OG — has spent the past year finding out the answer for himself. Toward the end of 2021, Bun B collabed with the original CryptoPunk rapper, Spottie WiFi, on an NFT-exclusive track, “All Time High.”

The NFT drop was the latest test for an artist that’s spent his 30-plus year career tinkering and experimenting. Bun B rose to fame in the late ‘80s, forming the UGK duo with Pimp C. Ever since then, he’s seen technology disrupt music’s distribution method — from cassettes to CDs to MP3 and now, perhaps, NFT’s. And as he told me in our interview, for him, it’s “vital to change with the times.”

Indeed changing with the times has been key to Bun B’s longevity in the world of hip-hop, which has the notorious reputation for being a “young man’s game.” Even in his late 40s, Bun B continues to pave the way for up-and-coming rappers — whether that’s going deep into the metaverse, or in the real world, opening up pop-up restaurants. We discussed all this and more in our interview. Below are the video chapters:

0:00 Bun B’s Entry Point To NFT Space
5:50 What NFT’s Does Bun B Have In His Wallet?
9:50 Avoiding “Cash Grab” NFTs
13:10 How Will NFTs Influence Bun B’s Future Music Release Strategy?
16:20 Where Bun B’s Experimental Spirit Stems From
18:28 When Bun B’s Mom Realized He “Made It”
20:40 How Would Pimp C Feel About Web 3.0?
23:30 Bun B’s Near-Future Predictions About Web 3.0
27:29 Removing The Friction Of Wearable VR
22:23 The Early Stages Of The Metaverse
30:30 Underrated Influence Of Nintendo Wii
35:15 Is Houston Rap Finally On The Map?
39:16 The Democratization Of Music Media
42:30 Bun B’s Pop-Up Food Business
46:45 Who Is The Bun B Of NFL Players?
49:58 Bun B Makes History On March 11

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