YouTube is now the biggest platform on our TV screens, bigger than Netflix, Disney, and every legacy broadcaster. But winning attention isn’t enough. In this video, I break down YouTube’s next phase of ambition, the strategic trap it’s walking into, and why trying to be TV, TikTok, and Netflix all at once is quite the feat.

In this breakdown, we discuss:
• Why YouTube now dominates TV watch time in the living room
• What deals like NFL Sunday Ticket and the Oscars really signal
• The tension between premium TV legitimacy and open platforms
• Why Shorts matter strategically but not financially (yet)
• How creator revenue sharing caps YouTube’s margins
• Why YouTube looks more like Spotify than Netflix economically
• The hidden risks inside YouTube TV and modern cable economics
• What YouTube’s future likely looks like and what it probably won’t become

#YouTube #MediaBusiness #StreamingWars #CreatorEconomy #TVIndustry #DigitalMedia #Netflix #TikTok #ShortFormVideo #Advertising #TechPlatforms

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