Ciroc & Cannabis Empires: Diddy, Berner Rise Up Ranks Of Hip-Hop’s Wealthiest

There’s a new Hip-Hop’s Wealthiest Artist rankings list for 2022. After years of compiling the list for Forbes, Zack O’Malley Greenburg released the 2022 edition independently. This time around, he used insights from Columbia Business School to better grasp on the wealth of the industry’s biggest moguls.

Jay-Z tops the updated list with an estimated net worth of $1.5 billion. In second is the newly-minted billionaire Sean “Diddy” Combs. The rankings are rounded out by Ye ($500 million), Berner ($410 million), and Dr. Dre ($400 million).

Zack joined me on the episode to discuss the rankings, and two artists in particular — Diddy and Berner. Diddy has a portfolio of diversified assets that include media, music, spirits, and now cannabis. Berner is the biggest surprise of the top 5 but has quietly built a cannabis empire with a large runway for further growth. Here’s everything Zack and I covered on the show:

0:49 Zack’s process behind putting the list together
3:47 The newest billionaire on the list
9:30 The growth of Diddy’s DeLeon tequila brand
17:42 Sean John’s place in Diddy’s portfolio
19:20 Diddy’s latest moves in cannabis and possibly Twitter
22:22 The evolving business of REVOLT
26:24 Berner’s “surprise” $410 million net worth
32:13 High potential for Berner’s business
34:49 Berner’s business success supersedes his music fame
39:43 Drake moving up the ranks
43:37 Girl Dad stories

Zack’s Hip-Hop’s Wealthiest Artists list for 2022: https://zogblog.substack.com/p/hip-hops-wealthiest-artists-2022

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