INDIANAPOLIS (WISH) — As the holiday season approaches, Small Business Saturday is set to take place the day after Thanksgiving, encouraging consumers to support local businesses.

Small Business Saturday plays a crucial role in driving foot traffic and revenue to local communities, particularly benefiting minority-owned and women-owned businesses.

“Small Business Saturday is really, really important, especially for the community,” said Sherry Boudoin from First Merchants Bank.

Boudoin emphasized the importance of supporting local entrepreneurs, noting that it helps highlight their products and brings dollars into the community.

She pointed out that minority-owned and women-owned businesses often face challenges such as securing funding, making consumer support even more vital.

Boudoin mentioned resources like the Indy Black Chamber and the Indy Black business website as ways to find and support minority-owned businesses.

She encouraged intentional shopping on Small Business Saturday, highlighting its impact on helping small businesses grow and contribute to the community’s prosperity.

By participating in Small Business Saturday, consumers can help local businesses thrive, which in turn supports the broader community.